From Start to Finish: Using TeensTALK to Understand the Lifecycle of Teens’ College Selection Process
Using Stamats’ proprietary TeensTALK® (Trends, Attitudes, Lifestyles, and Knowledge) nationwide study, we’re able to segment, analyze, and interpret the data to help you understand what’s important to teenagers at specific decision points in their college selection process. Is there a difference between a teen’s attitudes about college when he or she is 15 as opposed to 18? At what point do a teen’s college choices start to solidify? At what point are you too late to be added to the teen’s top choices?
What’s unique about our study is that TeensTALK® reviews teens’ perceptions and preferences not just as a single snapshot, but at several points along their decision-making timeline, starting in spring of their sophomore year, continuing in spring of their junior year, and in both fall and spring of their senior year. This presentation will provide you with a bedrock understanding of how teen perceptions and preferences affect the national landscape, the big-picture issues, and, most importantly, the context for understanding the continually evolving preferences of your prospective students—from start to finish of their college selection process lifecycle.
