Available is Not On-Demand
Social content on the internet has reached a blistering pace. My head spins, but my eyes twinkle at the possibilities. For example:
For all of you who enjoy regular podcasts, you now have your favorites. I listen to about 4 or 5 podcasters on a regular basis. Some have daily podcasts, but others are for less frequent. For those everyday podcasts, I find it hard to catch up. But a service has been out there for a few months that caught my eye. Pluggd has Hear Here, which allows you to search podcasts for appropriate content. So, let’s say you are listening to Chris Pirillo, but find his hour-long daily program too much. You just want to know more about the new ChaCha search engine. Type in ChaCha, or “search engine” and it will show you where in the hour-long program that may be discussed. Brilliant! I’m not supporting their service, but if you use it and like it, let me know.
How does this relate to you? It is now more important than ever to expand your walls of the .edu site. If there are no services that push people to your site (besides standard Google searches), you are missing the boat. Your podcasts, blogs, and events need to be found in aggregators, microformat searches, and blog searches.
It’s a crowded marketplace…your content needs to rise to the top.
on January 25, 2007 on 10:29 pm
And yet indexing and making multimedia searchable still seems a remote possibility for the average web programmer. Despite a couple years of rumors of in-video search features since Google debuted their video site, there’s still nothing. The Google-owned YouTube has one of the worst and easiest-to-spam search features out there. With any luck systems like the one on Plugd will get some real attention and spur developers on…